Design and visual identity
Why do you need quality design and visual identity?
People are visual beings and aesthetics are often crucial to whether a customer will choose your brand or whether it will go unnoticed. It is enough to have a striking visual brand identity and you will easily stand out from the competition and become a leader in your niche.
Audiences are easily attached to familiar visuals, and even the slightest deviations can confuse them. That is why it is important to carefully choose each element of the visual identity. The harmony of colors, the choice of the right font and photo style, as well as the consistency of the design on all promotional materials distinguish a quality design from an average and generic one.
Our team of designers with many years of experience in a wide range of niches pay attention to every detail and will make sure that your visual identity is thoughtfully created and convincing and clear to everyone. This is the only way you can send a message to the world about the professionalism, reliability and values of your brand.
What is included in creating a visual identity?
Creating a visual identity includes: selection of colors and typography, UI UX design, logo design, packaging design and creation of promotional materials and various illustrated and animated content. Each of the mentioned elements is important for brand recognition.
Brand Identity
The most important task of a brand identity is to clear communication of the vision, mission and values of the business.
By choosing visual elements such as colors, typography and style, our designers will make each of your communication formats consistent and recognizable. Consistent design and visual identity build recognition over time and deepen the trust of your audience.
Logo design
The logo is the most important segment of any visual brand identity, which the audience the first to see and the longest to remember.
Creating logos that are high-quality and powerful requires a good understanding of the brand’s vision. It is much more significant, but also more difficult than it seems to many, because it is necessary to send small and reduced elements a clear and striking message.
UI UX design
UX and UI elements are the first thing users encounter on your site. Visual appeal and intuitive navigation are therefore necessary if you want to keep customers on your site, provide them with a positive user experience with every click and make a profit.
Our experienced UI and UX designers pay attention to every segment: from consistent use type colors, fonts and icons, to responsiveness on all devices and interactive elements such as animations.
Packaging and product design
Packaging is one of the most common first visual contacts of a customer with your product. A high-quality packaging design may convey the loudest message about the value, aesthetics and identity of the product, because based on it, customers make a decision on the spot whether to trust your brand. In highly competitive and more luxurious niches, top packaging design is especially important.
Our team takes care of the functionality, ergonomics and emotions that the packaging should evoke. We will make sure that every detail is impressive and convincing.
Whether it’s in question elegant and minimalist design or luxurious packaging full of graphic elements, the goal is one – that the product immediately attracts attention and causes the desire to buy.
Illustrations and animation
Original illustrations and animations will set your brand apart from others and give it a recognizable and unique visual identity. This is very important at a time when we are inundated with generic content. Illustrations are a great solution for different educational, promotional or narrative formats. Animation, on the other hand, enlivens messages and simplifies complex ideas, and is an ideal option to refresh your visual identity on the networks or through television commercials.
Our team will design illustrations and animations completely in line with your brand narrative!
