What is digital marketing?

Digital marketing can be described in the simplest terms as a set of promotional activities which are carried out via the Internet with the aim of promoting and selling products or services. It includes channels such as websites, applications, mobile devices, social networks and internet browsers.

This type of marketing allows brands to increase their online presence and connect with potential customers. It also contributes to better communication and enables obtaining valuable feedback from existing users.

Why is digital marketing necessary for business?

In this day and age, not having an internet presence almost means your business doesn’t exist. Even if you think that you don’t need a digital marketing agency because you already have a developed business and clients come to you on recommendation, it’s time to think again.

With strong digital campaigns your brand awareness grows and you can reach entirely new demographics that may not have discovered your business before.

In addition, the path to the customer is shortened because thanks to skillfully designed digital marketing content, offers are shown to them at the right time, in the right place.

We must not forget the fact that through digital marketing channels you can also strengthen the relationship with existing clients. With smart campaigns and personalized offers for your clients, our team will encourage them to feel familiar and reliable, which will lead them to achieve long-term cooperation or increase the volume of purchased services/products from you.

The importance of creating a marketing plan

Every successful campaign starts with strategic planning. A marketing plan is the foundation of any serious digital strategy because it ensures clearly set goals, precision in steps and measurable results.

Without a plan, campaigns rely on assumptions and hope, and with a plan on established facts and verifiable data.

As part of our process, we first analyze the current state of your brand i competition, taking into account market trends. Then we set SMART goals, we choose the right channels of communication i we define messages that we want to convey.

All that, plus careful budget planning and the time of marketing campaigns, so that you get the maximum return from every dinar invested.

Google Ads, PPC & Meta Ads advertising

Paid advertising through Google and Meta platforms is the fastest and most efficient way that the audience is precisely targeted and then your campaigns achieve immediate results because the offer is shown exactly to those who are looking for it. With correctly adjusted PPC campaigns we achieve high return on your investments and visibility which does not rely only on a long-term SEO strategy.

Influencer marketing

Cooperation with carefully selected influencers allows your brand to be presented through authentic recommendations to those who trust them. Instead of classic advertising, users receive content that looks like a sincere recommendation, which significantly increases customer trust and brings you future customers.

Video marketing

The video has been around for a long time the most preferred content format on the internet – it is informative, emotional and direct. Professionally designed video materials will raise awareness of your brand, keep your audience’s attention and stimulate action in a way that static content rarely can.

Growth hacking

Growth hacking is a marketing subdiscipline based on experimentation, rapid iterations and data, with the aim of achieving the fastest possible growth of the user base, engagement or income and all that with minimal investment.

Unlike traditional campaigns that consume large budgets, growth hacking is based on the use of automated tools, viral mechanisms and creative strategies.

Our goal is scalable and measurable results, with fast and stable development of each client’s business. We achieve them through continuous testing, use of useful tools for growth hacking and adjustment of tactics. We monitor conversion rates, change and shape campaigns on the spot, to make sure that every dinar is spent wisely.